Fashion & Lifestyle


ON completing 20 years, men’s fashion brand Mufti appoints rising star Kartik Aaryan as its first ever brand ambassador. Kartik has gained worldwide popularity through his recent artistic and commercial successes Pyaar Ka Panchnama 2 and Sonu Ke Titu Ki Sweety.

The brand, Mufti was launched in 1998 by Kamal Khushlani with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image”, he says.

With Kartik as Mufti’s face and his quintessential blend of style and youthfulness, the brand is reinforcing its strong connect with its target audience of fashionable youthful consumers. The actor’s association with Mufti seems like an ideal fit for the brand since he is popular amongst men and women, alike.

THE Raider Harpoon by Favre Leuba is the ultimate diving watch, keeping only the essentials and omitting everything unnecessary

Truffle Collection, a London-based premium footwear brand is all set to enthral you with this captivating fashion-forward shoe collection. The range embraces its numerous high street fashion styles worthy of craving for.

WITH monsoon in full spring, a change of wardrobe is an absolute must to keep sloppy outfits and squeaky shoes at a distance. Don’t let the damp weather weigh down your style game.

GRAVITY from Aurelle by Leshna Shah is an assortment of fine and lean danglers in interesting design formats. 

A LUXURY skin care brand for professional and home use, originated in Italy, Comfort Zone offers a comprehensive, specific solution for every skin condition with clinically-tested results and a complete professional and home care portfolio for face and body.

To greet the colourful spring and exciting summer, WOODS is presenting pastel collection, a blend of elements, or pure minimalism, bags made of solid leather for the warmer seasons in shades of pastel green, pink, yellow, and blue, because they feel so cool and they really allow the eye to rest.

The newly launched multi-jewellery brand has four enriched collections to suit every sense and style. is sure to be one of the most sought after jewellery hub in the city, where people have a great understanding of art and culture