Store reviews


The newly launched multi-jewellery brand has four enriched collections to suit every sense and style. is sure to be one of the most sought after jewellery hub in the city, where people have a great understanding of art and culture

VERY recently, The launched its first store in the heart of Kolkata on an auspicious occasion of Akshaya Tritaya. The multi-designer store has multiple brands namely Loupe, Silveratoo, Aelachic and Mr. under one roof. 
The brands together bring beautiful, unique designs and a wide range to choose from. Loupe specialises in handcrafted trendy, art deco-style jewellery and accessories, whereas, Silveratto has an artistic collection of jewellery which is a blend of charm and style. Aelachic jewellery on the other hand offers delicate and feminine designs which has been infused with a chic vibe and speaks volumes about modern craftsmanship. Adding to the offering is Mr., a brand with high quality, impeccably crafted jewellery for men.

The evening commenced with the Mayank Soni and Pallavi Soni greeting the guests and giving them a tour of the store. This was followed by unveiling the collections and a brief introduction about each of them.

Pallavi Soni, MD, Loupe said, We are delighted to launch in the city of joy, Kolkata. It has been an interesting journey right from the thought to bringing on board like–minded partners who are enthusiastic about design and creation. We want to be the one stop destination for silver and semi – precious jewellery.”