ON completing 20 years, men’s fashion brand Mufti appoints rising star Kartik Aaryan as its first ever brand ambassador. Kartik has gained worldwide popularity through his recent artistic and commercial successes Pyaar Ka Panchnama 2 and Sonu Ke Titu Ki Sweety.
The brand, Mufti was launched in 1998 by Kamal Khushlani with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. “Since inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image”, he says.
With Kartik as Mufti’s face and his quintessential blend of style and youthfulness, the brand is reinforcing its strong connect with its target audience of fashionable youthful consumers. The actor’s association with Mufti seems like an ideal fit for the brand since he is popular amongst men and women, alike.