CROCS recently introduced the Crocband™ Platform Collection for the Fall/Holiday 2018 season. A stylised extension of the incredibly popular line of Crocband™ clogs gives consumers the opportunity to express an elevated style point of view, and taps into the current trend for platform profiles being seen in athletic and fashion footwear right now.

The collection features a 1.5-inch platform sole across four key colorways, including black/white, light grey/rose, black/black and blossom/white. Incredibly light and fun to wear, it also includes pivoting heel straps and deeper heel cups for a more secure fit.

 “The platform collection gives Crocs the chance to step outside – and above – our traditional silhouettes and elevate the conversation,” said Michelle Poole, Crocs Sr. vice-president of product and marketing. “While we’ll never shy away from delivering the comfort that we’re known and loved for, our new Crocband Platform Clogs offer a trend-right option for millennial consumers that want to push their personal style stories forward.”

Styles are available now on crocs.com and at select stores globally this month at INR 3,499. The collection will expand to flips and slides in a variety of new colorways for the Spring/Summer 2019 season.  

“Working a bold, platform silhouette into our lineup makes perfect sense because it combines two elements that are inherently Crocs: making a statement and putting comfort first,” Poole continued. “We hope that our consumers see the new collection as a way to add a little height – and attitude – to their look without compromising on comfort.”

 

Brand launch/content

ONCE again, designer Manish Malhotra floored the audience with his spectacular couture show ZWEEN, held at JW Marriott Juhu, Mumbai. Revolutionising contemporary fashion through his designer lens, Manish Malhotra’s collection, Zween, (which means beautiful in Arabic), brought Middle Eastern-style mysticism and glamour to life.

Event listings

If you want to really soak in the essence of the monsoon, grab your rain gear and head for the great outdoors; it’s a natural mood-enhancer and a superb way to spend some quality time with family and friends. Countryside Adventures holiday is coming up with its fourth trek for this monsoon on 29 July, which is to Dukes Nose!