Keeping in tune with its philosophy of strengthening the bonds of brotherhood, the No.1 Yaari Jam with Shaan brought this celebration of true friendship to West Bengal through a recently concluded 3 concerts over the week- in Midnapur on 19 April, Durgapur on 20 April and in Siliguri on 22 April.
McDowell’s No1 Soda in association with RED LIVE, the live entertainment vertical of RED FM, brought the renowned music star of India, Shaan to his home in West Bengal. This soulful musical journey called ‘No. 1 Yaari Jam’ was held on Thursday at Midnapur, West Bengal.
The brand has been synonymous with touching stories of Yaari and has been an enabler of many a friendship through its intriguing and captivating storytelling amongst masses in India. Keeping in tune with its philosophy of strengthening the bonds of brotherhood, the No.1 Yaari Jam with Shaan brought this celebration of true friendship to West Bengal through 3 concerts over the week- in Midnapur on 19 April, Durgapur on 20 April and in Siliguri on 22 April.
Featuring classic hits of Shaan sugared with some new tracks, the live concert was a treat for all music lovers in the city of Midnapur. Coming to West Bengal after a long gap, Shaan mesmerised the city with his much-loved charm and magic. His avid listeners in the cities reminisced with their yaars/friends on some of his most popular tracks such as Tanha Dil, Gumsum Ho Kyun, Bhool Ja along with some new age movie songs which are now making waves in Bollywood and even in the international circuits.
Speaking on the concept of the No.1 Yaari Jam, Shaan said, “Friendship has played very crucial part in my life since the time I started performing and decided to venture into the music industry. It is thanks to music that I have formed some of my most memorable yaaris that now transcend time and distance. I’ve had my own fair share of ‘Yaari’ tales and it was a delight to have been a part of the latest Hindi song for McDowell’s No.1 Soda in which I collaborated along with my best friends or, Yaars – Salim & Sulaiman as they have been my constant No. 1 Yaars for over two decades now.”
Speaking on the occasion, Nisha Narayanan, COO, Red FM, said, “It has been our continuous endeavor to innovate formats and genres and provide wholesome entertainment to our listeners. Shaan is an incredible talent who’s also a revered figure in the Indian music industry and equally loved by people from all across India. It’s a delight to partner with McDowell’s to bring him on stage and celebrate the spirit and share the love for music with our audience”